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Jun
29
Brand Marketing: Adapt Strategies to Thrive in Today’s Economy
By AMA Boston

Brands are held to a higher standard today than ever before. Racial and gender inequalities have forced brands to take a stand publicly. And how a brand responds to a crisis will ascertain if customers continue to use their product or services. Yes, the role of brands has evolved significantly, especially over the last 2-3 years.

As marketers, we have to stay abreast of trends and guide companies to effectively maneuver the digital era and thrive in today’s uncertain economy. In this session, the experts will discuss a range of topics, including:

• the importance of brand building

• dispel myths about branding

• brand vs. product marketing

• the role of analysts vs. influencers

• trends in branding

Date
June 29
Time
6:00pm - 7:30pm (EDT)
Online
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